We all have different ways of searching for information online. The traditional way of searching is by typing keywords through a search engine. By the word traditional, you get the hint that there’s a new means of doing it, right? Of course, there is. That’s done through voice search.
What is a voice search?
A Voice search is a feature that lets users search for information through voice recognition or command. Amazon’s Alexa, Google’s Google Assistant, and Apple’s Siri are examples of built-in voice assistants in your phone or connected to other devices like the smart tele and smartwatches.
Fifty percent of users are now utilizing voice assistants in searching for information online. It’s because the voice search provides faster results. Plus, it can be done hands-free. Meaning, it does not require you to touch your device’s screen while doing it (as long as it is enabled). This saves you time especially when you are in a hurry, you’re driving or doing two things at a time. Apart from searching, you can command these voice assistants to do stuff for you like booking an appointment or calling someone from your contact list.
Now that voice search is used, this has changed how Google provides results to searches on the internet. This is when Voice Engine Optimisation comes in handy.
What is Voice Engine Optimisation?
Voice Engine Optimisation (VEO) is the process of making your content become on top of the search results when doing a voice search.
What does this mean to businesses?
Google ranks your searchability on the internet. And when you are running an online business, this is relevant. You would want your website to be the first in the result rather than your competitor’s, no matter how customers are searching (keyword search or voice search).
What is the other necessary information that digital marketers and business owners should take into account before using Voice Engine Optimisation?
Same, same but different. That’s how VEO is compared to SEO. The two might have the same concept but they have a different focus. It’s apparent that you are jotting down what’s necessary.
- Voice search leads are based on the user’s data, location, and other data like the user’s search history. User’s data are utilized by voice assistants like how Siri recognizes your voice. So when someone says, “Hey Siri, what is the weather today?” It automatically provides the weather based on your location. Knowing this, it is relevant to note the customer’s data and their behavior based on their searches. It’s about time to analyze this data and its usage to VEO.
- Take note of the difference between keyword search and voice search. When you consider using VEO, you are more fixated on sentences rather than keywords. Users talk to voice assistants like they are human. Although keywords are there oftentimes it’s in sentences like “Hey Google, what is the temperature in Adelaide today?” or “Hey Siri, what is the exchange rate of Australian dollars to Thai baht today?
- Make detailed content, a brief and concise answer to a specific question. It can be noticed that Google only provides a specific and brief answer to questions from a voice search since it is more focused on providing one answer rather than showing many results. Normally, content that answers the question with one sentence is the top answer from Google. This gives you hints to incorporate FAQs and WH-questions with answers when creating content.
- Have your website compatible with the https framework are more likely to be searchable. This is according to Neil Patel, a digital marketer, and entrepreneur. “Sixty-five percent of the voice results from voice search are from sites that have HTTPS”, he added.
- Make sure your website loads faster. This is very vital in VEO. Since the aim of the voice search to get faster results. When your website loads slower compared to your competitor, Google would prefer to give your competitor’s website as a result than yours. This is something that you have to look into to make your business or marketing strategy more searchable.
Undeniably, we are in the cyber age. We have come a long way from SEO to VEO. There might be some errors that users encounter in the search results using a voice search engine due to inaccuracy of speech recognition like asking Google “what is a skull?” It provided an answer to what a scow is. Although this can be solved by spelling the word during the search like, “Hey Google, what is an S-K-U-L-L?”
With the recent Covid-19 pandemic, more people are inclined to use voice search on their mobile phones or tablets to reduce touching anything. So, the number of users using voice search could go even higher. Businesswise, it is good if you start looking into VEO.