Keyword Extraordinaire - How to Maximise Google Ads

The Art of Keyword Mastery

Ever wonder how those companies run ads online and gain profit from it?

Do you want your business to reach its maximum potential growth and increase your revenue like big companies such as PayPal and Forbes?

Here are some tricks that the online world has to offer to keep your business in the loop by reaching the right audience. Let’s make it plain and simple. You will be needing the following tools in maximizing your ads to reach your ready-to-buy customers online.

Let’s start with the Google Keyword Planner.

In running an effective and budget-friendly Google campaign for your business, you must have an idea of what are the words that your prospective customers are searching online using the Keyword Planner. This tool will give you an advantage in knowing the most-searched word linked to your business which you can later use in your campaigns. Since it is part of Google, as the number one search engine, it is guaranteed that the keyword data generated is based on Google searches of your target audience. Thus, the generated numbers can help you in forecasting the cost for your future ads. Other features include discovering new keywords that you might consider using to make your business on top of the search results, monthly search volumes, knowing your competition, and planning your upcoming business campaigns. Many companies are using this tool in boosting their sales. If this is new to you, you can sign-up here and explore- it’s free! Tips: If you don’t like providing your card details in signing-up, you can access the link in incognito mode. Make sure you set up a Gmail email address to create a Keyword Planner account.



Following the sign-up page prompts will lead you to this screen where you can start navigating your Keyword searches and get the results that you are after.


Now, if you are aiming for your business to be seen across different online platforms (like social media, ads, blog sites, etc.) with good standing,
SEMrush is the right digital marketing tool for you to use. Like Keyword Planner, SEMRush has Keyword search tools that help you discover the paid and organic keywords used in web searches. The difference is SEMRush is an all-in-one marketing tool. It has more features and has large databases. It covers Search Engine Optimization (SEO), advertising, backlinks, social media links, content, projects, traffic analytics, and competitive research to analyze data competition. The analytics feature will give you a whole picture of the spikes in terms of the volume of website traffic which is very important in running your business. Thus, it helps you in deciding the next move for your business ads without consuming much of your time in analyzing the performance. The reports are more comprehensive and are automated. Reports can be downloaded should you need a copy for yourself. There is an SEO feature that could increase your search ranking. Many businesses run their PPC Ads using SEMRush. Setting up an account with SEMRush is easy and you can create a free account, too.


This is how it looks like once you successfully signed-up for SEMRush.



The last one on our list is Screaming Frog. Compared to Keyword Planner and SEMRush, Screaming Frog needs to be downloaded and installed to your laptop or PC because it is software. This software introduces this so-called SEO Spider Tool. The spider crawls to your website and audits everything. It gives an in-depth understanding in terms of the quality of your keywords, images, contents, and SEO used in your site. It has PPC Management which when connected to your paid PPC (Pay-Per-Click) ads, the performance can be examined. Therefore, it is auditing everything on your website including ads. The results of the audit give you an assessment of whether you overdo or missed something. With this software, you will see what needs to be improved in your business or products. Aside from it saves you time in auditing your website contents, it also saves you ad cost. 

Screaming Frog has free and paid versions. The paid version can give you full access to the software features.


Mind you, there are tons of tools and software available in the market, but these three are highly recommended for businesses that want to venture into the digital marketing strategy. This is like a domino effect in digital business. If you have the right keywords, the more searchable your business is. If you have the right SEO strategy and ads, the better your paid reach becomes. If you have good content, the more likely it will result in paid or organic clicks. The more paid clicks you will get, the higher return of investment and profit that your business will generate. This can be achieved when you have the right tools to use.

Of course, if you need someone else to help with your business SEM or SEO marketing, you can always contact our team as well.

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