We are now living in the cyber age and the game of social media is being played differently day-by-day. Social media platforms are not only used for social networking or messaging but for businesses as well. Start-up companies who are building their brands achieved their brand awareness goals in the market through shares from people in their contact list, and through ads in social media.
The questions that small business owners think right now are 1. With the numbers of social media channels, which one will I use for my brand? 2. With emerging and fast-growing new platforms such as Tik Tok, would this mean my company will be left behind if I won’t sign up with the latest social trends?
Social media has fragmented audiences and having some knowledge about it does not cost anything. You only gain. Satista.com released data on the most popular social networks worldwide. In this article, we are breaking down some of the social media platforms and how you can use it for your advantage, business-wise.
With more than 2.7 billion users, you can never go wrong in building connections with your customers through Facebook. The number of users comes from different age groups, gender, and locations. Thus, giving you a wide range of audiences. Aside from gaining huge organic reach, Facebook has a marketplace feature where you can sell your products without spending a dime.
YouTube has reached 2 billion users since May 2020. We all know most of everything is on YouTube. Even with just a tutorial on how to use your product or a simple video unboxing your product, you’ll be able to gain trust and connection to your consumers. Plus, having a YouTube channel for your company might get your sales doubled with the right number of views and subscriptions. Ads are huge on YouTube; customers can see your products as ads which display before, in the middle, or after the videos they are playing.
(Photo from google)
This photo-sharing application of 1 billion users is popular among teens to the mid-’30s. This is the place for brands that use well-captured images to reach potential clients. Customers can even notice your brands through #hashtags. This is also the venue for bloggers. Some companies promote their products through collaborations with bloggers and influencers. Instagram for business helps small companies grow through Ads.
The LinkedIn demographics include 90 million senior-level influencers and 63 million are in the decision-making titles. How is that? This social network is filled with 675 million professionals who are ready to take business with the right company. Brand awareness, business-to-business, business-to-customer relationships are built strongly on this channel. Small businesses may have opportunities in gaining investors from LinkedIn, too.
Twitter has 330 million users. Same as Instagram, hashtags are used in making your products searchable. 63 percent of the total number of users are between the ages of 35 and 65. If this is your target age range, you know where to find your right audience.
(Photo from Canva)
This is the site known in marketing for handmade products and DIY designs. With 322 million users, Pinterest became a huge inspiration to Instagram marketers. They share common grounds in making visuals that attract female customers.
There are other platforms on the list like TikTok, Reddit, and Snapchat. These platforms are some of the fastest-growing platforms that you can also try for your business. Ads and campaigns can be run through them. However, TikTok has been banned in some countries. Reddit and Snapchat are widely used in the U.S. You better check if these platforms are huge in your location to take advantage of it for your brand.
WeChat, and qq, are messaging applications that have a dense population of users in a specified country like China. WhatsApp is another messaging app that is now owned by Facebook.
So, what’s next for your business? In deciding which platform is right for your products, you must have the knowledge of each platform. In playing the game of social media for business, it is significant that you know where your customers are, and how to reach them. Building your presence on all platforms isn’t a bad idea at all. However, paying attention to which platform makes your business stronger is a must.
Tip: The top 5 platforms that are used mostly in your location matters. Take advantage of them while it is in the market. Then, explore the platform’s features, and learn the marketing strategies that you can apply to get your business started digitally. You can also take advantage of our expert advice as well.